As a seller, you might choose to set up private listings when you're selling high-priced items or pharmaceutical products. This is because buyers may not want purchases of high-value items revealed, or may want to keep health-related information confidential.
Tip
Unless you've set your listing to private, anyone can see which user bought the item after the listing ends.
How to create a private listing
You can create private listings using the advanced listing tool. In the Pricing section, select See all options and then set the Private listing toggle to on.
When you choose this option, only you can view the usernames of bidders and buyers – they're hidden from everyone else viewing your listing.