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Mexican Multinationals : Building Multinationals in Emerging Markets by Alvaro Cu
AU $346.59
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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eBay item number:135650249027
Item specifics
- Condition
- ISBN-13
- 9781108480611
- Book Title
- Mexican Multinationals
- ISBN
- 9781108480611
- Publication Year
- 2018
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Mexican Multinationals: Building Multinationals in Emerging Markets
- Item Height
- 234 mm
- Publisher
- Cambridge University Press
- Subject
- Business
- Item Weight
- 1180 g
- Item Width
- 156 mm
- Number of Pages
- 762 Pages
About this product
Product Information
Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.
Product Identifiers
Publisher
Cambridge University Press
ISBN-13
9781108480611
eBay Product ID (ePID)
22046353842
Product Key Features
Number of Pages
762 Pages
Publication Name
Mexican Multinationals: Building Multinationals in Emerging Markets
Language
English
Subject
Business
Publication Year
2018
Type
Textbook
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
1180 g
Item Width
156 mm
Additional Product Features
Editor
Miguel A. Montoya, Alvaro Cuervo-Cazurra
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
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