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Mexican Multinationals: Building Multinationals in Emerging Markets by Alvaro Cu

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eBay item number:135650249027
Last updated on 03 May, 2025 04:16:11 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781108480611
Book Title
Mexican Multinationals
ISBN
9781108480611
Publication Year
2018
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Mexican Multinationals: Building Multinationals in Emerging Markets
Item Height
234 mm
Author
Alvaro Cuervo-Cazurra, Miguel A. Montoya
Publisher
Cambridge University Press
Subject
Business
Item Weight
1180 g
Item Width
156 mm
Number of Pages
762 Pages

About this product

Product Information

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

Product Identifiers

Publisher
Cambridge University Press
ISBN-13
9781108480611
eBay Product ID (ePID)
22046353842

Product Key Features

Number of Pages
762 Pages
Publication Name
Mexican Multinationals: Building Multinationals in Emerging Markets
Language
English
Subject
Business
Publication Year
2018
Type
Textbook
Author
Alvaro Cuervo-Cazurra, Miguel A. Montoya
Format
Hardcover

Dimensions

Item Height
234 mm
Item Weight
1180 g
Item Width
156 mm

Additional Product Features

Editor
Miguel A. Montoya, Alvaro Cuervo-Cazurra
Country/Region of Manufacture
United Kingdom

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VAT number: AU 82107909133, GB 293967539
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