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The Guide to the Product Management and Marketing Body of Knowledge Prodbok Book
AU $99.95
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Condition:
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowThe Guide to the Product Management and Marketing Body of Knowledge Prodbok Book
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Postage:
AU $16.95 Australia Post International Standard.
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Located in: Preston, Australia
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Estimated between Thu, 8 May and Mon, 19 May
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eBay item number:176155213797
Item specifics
- Condition
- Personalised
- No
- Subject Area
- Business Informatics, Data Analysis, Nanotechnology, Natural Science
- Educational Level
- Adult & Further Education
- MPN
- N/A
- Level
- Intermediate, Advanced, Business
- Item Length
- 27.9 cm
- ISBN
- 9780984518500
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Guide to the Product Management and Marketing Body of Knowledge (Prodbok)
- Item Height
- 280 mm
- Publisher
- Actuation Press
- Subject
- Computer Science, Management, Marketing
- Item Weight
- 804 g
- Item Width
- 216 mm
- Number of Pages
- 346 Pages
About this product
Product Information
Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(R) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: * Introduces a product management lifecycle for goods and services * Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella * Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle * Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities * Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the world.
Product Identifiers
Publisher
Actuation Press
ISBN-13
9780984518500
eBay Product ID (ePID)
184429375
Product Key Features
Number of Pages
346 Pages
Language
English
Publication Name
The Guide to the Product Management and Marketing Body of Knowledge (Prodbok)
Publication Year
2013
Subject
Computer Science, Management, Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
280 mm
Item Weight
804 g
Item Width
216 mm
Additional Product Features
Editor
Greg Geracie, Steven D. Eppinger
Country/Region of Manufacture
United States
Item description from the seller
Seller feedback (5,234)
- h***- (82)- Feedback left by buyer.Past monthVerified purchaseBig Thanks - Excellent Seller. Great value and item was as described. We did this Thomas Hardy book for A-level; great memories. Book securely packed and quickly delivered, even though coming from a long way away. Well done / All Best, pat
- a***n (15)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller!! Communication and updates were prompt and items arrived even before the expected date. Items as described in pics and well packaged too. Would definitely purchase from them again and recommend to anyone.
- e***0 (8)- Feedback left by buyer.Past 6 monthsVerified purchaseVery happy with service which was prompt and efficient. Package arrived in good order and the item received was not damaged. Good value. Ordered Item as described delivered in good time, especially for time of year!Reply from: bookaroo_au- Feedback replied by seller bookaroo_au.- Feedback replied by seller bookaroo_au.Thank you for the encouraging feedback! I look forward to hopefully serving you again.The Barefoot Investor Autographed Edition 2018 By Scott Pape Signed Finance Book (#176489469659)
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Seller feedback (5,234)
- h***- (82)- Feedback left by buyer.Past monthVerified purchaseBig Thanks - Excellent Seller. Great value and item was as described. We did this Thomas Hardy book for A-level; great memories. Book securely packed and quickly delivered, even though coming from a long way away. Well done / All Best, pat
- a***n (15)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller!! Communication and updates were prompt and items arrived even before the expected date. Items as described in pics and well packaged too. Would definitely purchase from them again and recommend to anyone.
- e***0 (8)- Feedback left by buyer.Past 6 monthsVerified purchaseVery happy with service which was prompt and efficient. Package arrived in good order and the item received was not damaged. Good value. Ordered Item as described delivered in good time, especially for time of year!Reply from: bookaroo_au- Feedback replied by seller bookaroo_au.- Feedback replied by seller bookaroo_au.Thank you for the encouraging feedback! I look forward to hopefully serving you again.The Barefoot Investor Autographed Edition 2018 By Scott Pape Signed Finance Book (#176489469659)