Advertising Ethics by Spence, Edward; Van Heekeren, Brett; Boylan, Michael
by Spence, Edward; Van Heekeren, Brett;... | PB | Good
US $4.95
ApproximatelyAU $7.74
Condition:
βPages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, β... Read moreabout condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the sellerβs listing for full details and description of any imperfections.
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- Buy It NowAdvertising Ethics by Spence, Edward; Van Heekeren, Brett; Boylan, Michael
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Estimated between Thu, 1 May and Mon, 5 May to 43230
Located in: Aurora, Illinois, United States
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eBay item number:196258499994
Item specifics
- Condition
- Good
- Seller notes
- Binding
- Paperback
- Book Title
- Advertising Ethics
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780130941213
About this product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0130941212
ISBN-13
9780130941213
eBay Product ID (ePID)
30539301
Product Key Features
Number of Pages
160 Pages
Language
English
Publication Name
Advertising Ethics
Publication Year
2004
Subject
Business Ethics, Advertising & Promotion
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
8.3 Oz
Item Length
9.1 in
Item Width
6.9 in
Additional Product Features
Intended Audience
College Audience
LCCN
2004-005933
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
174/.9659
Table Of Content
I. ETHICS AND APPLIED ETHICS. 1. Ethical Reasoning and Ethical Principles. 2. Codes of Ethics and Codes of Practice. II. WHAT IS ADVERTISING? 3. The Nature of Advertising. 4. Advertising and the Media. 5. Advertising and the Community. III. CURRENT ISSUES AND TRENDS IN ADVERTISING. 6. Truth in Advertising. 7. Stereotyping and Targeting. 8. Endorsements and Testimonials. 9. The Ethics of Time and Space. 10. The Digital Explosion and Its Implications. IV. WHY ADVERTISING SOMETIMES GOES BAD. 11. The Commodification of Values and the Trivilisation of Social Issues. V. HOW CAN ADVERTISING BE MADE GOOD? 12. Ethical Advertising.
Synopsis
. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising., For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.
LC Classification Number
HF5831.S64 2004
Item description from the seller
Seller feedback (5,606,862)
- y***e (1037)- Feedback left by buyer.Past monthVerified purchaseπ SUPER STARπ€© AMAZING PHOTOS π― ACCURATE DESCRIPTION βοΈ GENUINE PRODUCTS π HIGH QUALITY π― SUPER PRICES π° EASY TO WORK WITH π° ECONOMY HANDLING β±οΈ FAST SHIPPING π BUBBLE PACKAGE π¦ ARRIVED WITHIN DAYS π EXCEPTIONAL COMMUNICATION ποΈ OUTSTANDING CUSTOMER SERVICE ποΈ GREAT SENSE OF HUMOR πΏ TOTAL ASSET TO THE EBAY-ECO SYSTEM π₯ SAVED SELLER π± PROMT REPLY FOR RETURNS π― WOULD BUY FROM AGAIN 𧲠UNDER PROMISES OVER DELIVERS β³οΈ MADE ME VERY HAPPY π LEFT POSITIVE FEEDBACK πΌ THANK YOU! π AAAA
- f***f (1514)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+
- e***r (2700)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.
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Seller feedback (5,606,862)
- y***e (1037)- Feedback left by buyer.Past monthVerified purchaseπ SUPER STARπ€© AMAZING PHOTOS π― ACCURATE DESCRIPTION βοΈ GENUINE PRODUCTS π HIGH QUALITY π― SUPER PRICES π° EASY TO WORK WITH π° ECONOMY HANDLING β±οΈ FAST SHIPPING π BUBBLE PACKAGE π¦ ARRIVED WITHIN DAYS π EXCEPTIONAL COMMUNICATION ποΈ OUTSTANDING CUSTOMER SERVICE ποΈ GREAT SENSE OF HUMOR πΏ TOTAL ASSET TO THE EBAY-ECO SYSTEM π₯ SAVED SELLER π± PROMT REPLY FOR RETURNS π― WOULD BUY FROM AGAIN 𧲠UNDER PROMISES OVER DELIVERS β³οΈ MADE ME VERY HAPPY π LEFT POSITIVE FEEDBACK πΌ THANK YOU! π AAAA
- f***f (1514)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+
- e***r (2700)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.