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Marketing Textbook (Grewal, Levy, Mathews, Harrigan, Bucic) 9781760421250
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- Buy It NowMarketing Textbook (Grewal, Levy, Mathews, Harrigan, Bucic) 9781760421250
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eBay item number:256181698066
Item specifics
- Condition
- ISBN
- 9781760421250
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing
- Item Height
- 270 mm
- Publisher
- Mcgraw-Hill Education / Australia
- Subject
- Marketing
- Item Weight
- 1170 g
- Item Width
- 210 mm
- Number of Pages
- 544 Pages
About this product
Product Information
Marketing is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of the foundational topics in thirteen chapters, Marketing is the ideal choice for any Principles of Marketing course. With the Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Product Identifiers
Publisher
Mcgraw-Hill Education / Australia
ISBN-13
9781760421250
eBay Product ID (ePID)
238326310
Product Key Features
Number of Pages
544 Pages
Publication Name
Marketing
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Format
Paperback
Dimensions
Item Height
270 mm
Item Weight
1170 g
Item Width
210 mm
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
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- o***1 (413)- Feedback left by buyer.Past 6 monthsVerified purchaseThanks - arrived quickly - packaged well - great price - quality product (marked open as seller, received good as new) - exactly as described - happy to have saved a good amount of money. Thanks for a pleasant ebay transaction. A+++Panorama Antennas DMM-7-38-2TS9 4G/5G MIMO 698-3800MHz Desk Mount Antenna with 2 (#267127323303)
Seller feedback (14,688)
- u***u (7)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller just like the picture and really fast shipping Great value the box was a little damaged but I don’t think that was their fault and was not the post bc the packaging was very secureApple AirPods Max Wireless Over-Ear Headset With Case - Silver (#256774335633)
- 6***c (589)- Feedback left by buyer.Past monthVerified purchaseExcellent service & communication. Great product & price. Good packaging. Fast delivery. Would happily buy again from iynool. For quality, features, ease of use, & price it is the best we've found.
- o***1 (413)- Feedback left by buyer.Past 6 monthsVerified purchaseThanks - arrived quickly - packaged well - great price - quality product (marked open as seller, received good as new) - exactly as described - happy to have saved a good amount of money. Thanks for a pleasant ebay transaction. A+++Panorama Antennas DMM-7-38-2TS9 4G/5G MIMO 698-3800MHz Desk Mount Antenna with 2 (#267127323303)