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Marketing Management 14e Global Edition by Philip Kotler, Kevin Lane Keller

Condition:
Like new
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Located in: Rye, VIC, Australia
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eBay item number:276571620009

Item specifics

Condition
Like new: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
Language
English
Educational Level
Adult & Further Education
Level
Advanced, Proficiency, Business, Technical
ISBN
9780273753360
Publication Year
2011
Type
Textbook
Format
Paperback
Publication Name
Marketing Management Global Edition
Item Height
275 mm
Author
Philip Kotler, Kevin Lane Keller
Publisher
Pearson Education Limited
Subject
Management, Marketing
Item Weight
1510 g
Item Width
215 mm
Number of Pages
816 Pages

About this product

Product Information

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9780273753360
eBay Product ID (ePID)
105507453

Product Key Features

Subject
Management, Marketing
Publication Year
2011
Number of Pages
816 Pages
Publication Name
Marketing Management Global Edition
Type
Textbook
Author
Philip Kotler, Kevin Lane Keller
Format
Paperback

Dimensions

Item Height
275 mm
Item Weight
1510 g
Item Width
215 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom

Item description from the seller

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