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B2B Marketing by Minett Steve - Book - Hard Cover - Business and Finance

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eBay item number:354093223080
Last updated on 26 Jul, 2024 12:46:30 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Features
1st Edition
Book Title
B2B Marketing: A Radically Different Approach For Business-To-Bus
ISBN
9780273654254
Publication Year
2001
Type
Textbook
Format
Paperback
Language
English
Publication Name
B2b Marketing: a Radically Different Approach for Business-To-Business Marketers
Item Height
243 mm
Author
Steve Minett
Publisher
Pearson Education Limited
Subject
Management, Marketing, Business
Item Weight
570 g
Item Width
163 mm
Number of Pages
256 Pages

About this product

Product Information

Most marketing books are about marketing to consumers - B2C. More and more marketing opportunities will involve marketing to business - B2B. Here's the definitive guide to B2B marketing.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9780273654254
eBay Product ID (ePID)
96517134

Product Key Features

Number of Pages
256 Pages
Publication Name
B2b Marketing: a Radically Different Approach for Business-To-Business Marketers
Language
English
Subject
Management, Marketing, Business
Publication Year
2001
Type
Textbook
Author
Steve Minett
Format
Paperback

Dimensions

Item Height
243 mm
Item Weight
570 g
Item Width
163 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Steve Minett

Item description from the seller

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marlowes_books

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