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Marketing by Dhruv Grewal, Tania Bucic, Michael Levy, Shane Mathews, Paul Harrig
AU $58.95
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Condition:
“Great condition”
Like new
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: Sydney, NSW, Australia
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eBay item number:394755947076
Item specifics
- Condition
- Like new
- Seller notes
- “Great condition”
- Subject Area
- Marketing
- Educational Level
- University
- ISBN
- 9781743077023
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing
- Item Height
- 108 mm
- Publisher
- Mcgraw-Hill Education
- Subject
- Marketing
- Item Weight
- 3 g
- Item Width
- 85 mm
About this product
Product Information
Marketing is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of the foundational topics in thirteen chapters, Marketing is the ideal choice for any Principles of Marketing course. With the Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9781743077023
eBay Product ID (ePID)
232311734
Product Key Features
Subject
Marketing
Publication Year
2014
Publication Name
Marketing
Language
English
Type
Textbook
Format
Paperback
Dimensions
Item Height
108 mm
Item Weight
3 g
Item Width
85 mm
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
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