Glides on and leaves a wonderful moisture on the lips that lasts for quite a while. Not really shiny but not matte either. The color Love is a bright pink with a touch of mauve. A bit more colorful than what I would consider a "nude", but I like it.
Great lipstick. Very good if you have sensitive lips like I do. Does not irritate the lips and goes on smoothly. And, has mild glossy finish. Love the color!