I have some high end lipstick and lipgloss (Kat, Kylie, sephora, etc). And guess what?! This stuff is amazing! There is no comparison! Be sure to swipe the glob off of the tip into the tube and put a very thin layer, let it dry and BAM! It will last the entire day (unless you eat something greasy or you have put it on too thick). I cannot believe that I have spent $20 a tube for the other stuff and just $4 for this!!!