Stock photo
Stock photo
Corwin Connected Educators Ser.: Power of Branding : Telling Your School′s Story by Joseph M. Sanfelippo and Tony Sinanis (2014, Trade Paperback)
ThriftBooks (3876405)
99% positive feedback
Price:
US $8.34
ApproximatelyAU $13.04
+ $5.29 postage
Returns:
Condition:
The Power of Branding: Telling Your School′s Story by Sinanis, Tony; Sanfelippo, Joseph M. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less
- Buy It NowThe Power of Branding: Telling Your School′s Story
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherCorwin Press
ISBN-101483371913
ISBN-139781483371917
eBay Product ID (ePID)202544115
Product Key Features
Number of Pages72 Pages
LanguageEnglish
Publication NamePower of Branding : Telling Your School′S Story
Publication Year2014
SubjectEducational Policy & Reform / General, Leadership, Computers & Technology, Distance, Open & Online Education
TypeTextbook
Subject AreaEducation
AuthorJoseph M. Sanfelippo, Tony Sinanis
SeriesCorwin Connected Educators Ser.
FormatTrade Paperback
Dimensions
Item Height0.2 in
Item Weight3.9 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2015-301835
ReviewsAs of now there are about 20 books in the Corwin Connected Educator Series, a seemingly ever-growing set of titles masterminded by Peter DeWitt and Corwin Press. Each book is short enough to be read in one sitting, which makes the collection ideal for book studies and professional development, both during the summer and throughout the school year. Also, each paperback is authored by one or two educators who speak (and blog, tweet, etc.) with a credible voice in the world of connected education. Some of the topics include: Flipped leadership Tools for connecting educators, parents, and communities Blogging for educators Best practices for establishing a makerspace Tools to connect and empower teachers Finally, all of the authors are active on social media, and they regularly present at local conferences, which helps in bringing to life the contents of these books., The power of a brand has long defined successful businesses. Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools., "Great leaders are intentional about everything they do. Tony and Joe's message stresses the importance of being intentional in telling the great stories of schools. Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the positive things happening in their schools to the community." -- Todd Whitaker, Professor of Department of Educational Leadership "The power of a brand has long defined successful businesses. Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools." -- Eric Sheninger, Principal "This is a must-read for educational leaders around the globe! I can think of no school leaders more equipped to write such a book than Tony Sinanis and Joe Sanfelippo, two veteran school administrators who have led the way in branding their schools in recent years. This practical book will motivate you to start sharing your school or district story in a systematic and multi-faceted way. The authors make a clear and compelling case for why branding our schools is a must in today's society. They then go on to tackle the how by providing specific and practical tips for doing so. This powerful book is extremely easy to read and is organized in a coherent manner; each chapter offers "two takeaways and a tip" that summarize the main points and offer a call to action as a way for others to get started. Our schools are doing amazing things; it is our responsibility to ensure that these stories get told. After reading this book, you will be inspired to proactively share and promote the stories of your teachers, students, classrooms, and schools with your school community-and the entire world!" -- Jeff Zoul, Assistant Superintendent for Teaching and Learning "As of now there are about 20 books in the Corwin Connected Educator Series, a seemingly ever-growing set of titles masterminded by Peter DeWitt and Corwin Press. Each book is short enough to be read in one sitting, which makes the collection ideal for book studies and professional development, both during the summer and throughout the school year. Also, each paperback is authored by one or two educators who speak (and blog, tweet, etc.) with a credible voice in the world of connected education. Some of the topics include: Flipped leadership Tools for connecting educators, parents, and communities Blogging for educators Best practices for establishing a makerspace Tools to connect and empower teachers Finally, all of the authors are active on social media, and they regularly present at local conferences, which helps in bringing to life the contents of these books." -- Ross Cooper, Supervisor of Instructional Practice K-12, Great leaders are intentional about everything they do. Tony and Joe's message stresses the importance of being intentional in telling the great stories of schools. Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the positive things happening in their schools to the community.
Dewey Edition23
TitleLeadingThe
IllustratedYes
Dewey Decimal371.207
Table Of ContentPreface by Peter DeWittIntroduction1. The Importance of Telling Your Story2. Your Heart = Your Story3. Building Your Brand & Preparing to Tell Your Story4. Using Social Media to Tell Your Story5. Giving Voice to All Stakeholders in the Storytelling Experience6. Does the Brand Promise Match the Brand Experience?7. Its a WrapReferences
SynopsisTurn a spotlight on what's great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12 Use this all-inclusive guide to start sharing just how special your school is! The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Being a Connected Educator is more than a set of actions: it's a belief in the potential of technology to fuel lifelong learning. To explore the other books in this series, visit the <"Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the good in their schools."Todd Whitaker, Author of What Great Teachers Do Differently"Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools."Eric Sheninger, Author of Digital Leadership, Turn a spotlight on what's great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12 Use this all-inclusive guide to start sharing just how special your school is!, This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding., Turn a spotlight on what's great about your school! The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Using social media and web tools, you'll learn and collaborate with one another in new ways. These brief books feature strategies to use immediately, and the series website lets you connect with authors and access additional resources. This book uses concrete suggestions and examples to help you, Tell your school story, Share great events using blogs and more, Empower all stakeholders, including students, Teach digital citizenship, K-12, Being a Connected Educator is more than a set of actions: it's a belief in the potential of technology to fuel lifelong learning. Book jacket., This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding. Branding is a way for leaders to make students' learning visible to the entire education community in order to share best practices, celebrate achievements, and make sure that the education community is focused on the most important person: the student. This book will give leaders: An understanding of why branding is so important to students' success Stories of how branding has brought positive impacts to schools Tools to start telling your school story There is also the Connected Educators Series website where readers can connect with all of the authors of the series, find more resources, and find real support for putting branding into practice.
LC Classification NumberLB2805.S595 2015
