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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renee A. Mauborgne (Hardcover, 2015)
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W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released USA Today bestseller, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs; the over 4-million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written; and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift. Blue Ocean Strategy is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research.
- Buy It NowBlue Ocean Strategy by W. Chan Kim and Renée Mauborgne (English, Paperback)
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Product Information
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents. Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans -untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.Product Identifiers
PublisherHarvard Business School Publishing
ISBN-139781625274496
eBay Product ID (ePID)208848487
Product Key Features
Number of Pages320 Pages
Publication NameBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
LanguageEnglish
SubjectBusiness
Publication Year2015
TypeTextbook
AuthorW. Chan Kim, Renee A. Mauborgne
FormatHardcover
Dimensions
Item Height234 mm
Item Weight538 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorW. Chan Kim, Renee A. Mauborgne
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Most relevant reviews
- 26 Apr, 2019
How to create a strategy that allows you to stand out from the competitors.
The content is so thought invoking and really needs to be read through several times to apply to your own situation but many gems to consider. Many examples to illustrate the strategy being presented which enables maybe clearer vision to the intent.Verified purchase: YesCondition: New
