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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Professor Robert B. Cialdini (Paperback, 2017)
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Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. He lives in Phoenix, Arizona.
- Buy It NowPre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini (E
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NEW YORK TIMES BESTSELLER. Timeless and indispensable. (Amy Cuddy, author of Presence). Utterly fascinating. (Adam Grant, author of Originals and Give and Take). Shockingly insightful. (Chip Heath, co-author of Switch and Made to Stick). When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of Pre-suasion , where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say Yes even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. Mind-blowing. (Management Today). Accessible and intellectually rigorous. (Books of the Year, The Times). Fascinating, fluent and original. (Tim Harford, author of The Undercover Ecomist Strikes Back).Product Identifiers
PublisherRandom House Business Books, Cornerstone
ISBN-101847941435
ISBN-139781847941435
eBay Product ID (ePID)233849868
Product Key Features
SubjectManagement & Business: General
LanguageEnglish
TypeTextbook
AuthorProfessor Robert B. Cialdini
FormatB-Format Paperback, Paperback
Dimensions
Height198mm
Width129mm
Weight298g
Additional Product Features
Date of Publication20/04/2017
Place of PublicationLondon
Spine27mm
GenreManagement & Business: General
Country of PublicationUnited Kingdom
Author BiographyRobert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pink's current bestseller, To Sell is Human, 'Cialdini has done more to advance the scholarship of persuasion than anyone in the world.' As well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of Harvard Business Review, titled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of Inc. identifies him as one of the 'Top 50 Leadership and Management Experts in the World'. He lives in Phoenix, Arizona.
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Ratings and reviews
Most relevant reviews
- 05 Oct, 2018
Brilliant book,easy read and great value!
One of the best books I've ever read. This book was very well written, packed with great tips and exercises you can practice daily to build on your negociation skills. It is fascinating. it shows you how simple things put together can give great results. If you're interested in improving yourself as human being and getting what you want out of people you deal with, then you shall look no further! I read this book twice in a row in a week.Verified purchase: YesCondition: New
- 13 Dec, 2017
Another masterpiece from a mastermind
This book yet again gives breakthrough insights into how we tick compared with the last. Very accessible and transformational knowledge.Verified purchase: YesCondition: New
