SPIN Selling by Neil Rackham (1988, Hardcover)

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About this product

Product Information

What makes success in major sales? How do some salespeople consistently outsell their competition? Why do techniques like closing work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts?

Product Identifiers

PublisherMcgraw-Hill Education
ISBN-100070511136
ISBN-139780070511132
eBay Product ID (ePID)34228

Product Key Features

Book TitleSpin Selling
Number of Pages216 Pages
LanguageEnglish
TopicSales & Selling / General
Publication Year1988
IllustratorYes
GenreBusiness & Economics
AuthorNeil Rackham
FormatHardcover

Dimensions

Item Height0.8 in
Item Weight15.3 Oz
Item Length9.3 in
Item Width6.2 in

Additional Product Features

Intended AudienceTrade
Dewey Edition19
Lccn88-000603
Dewey Decimal658.85
Lc Classification NumberHf5438.25.R34 1988
Table of ContentSales Behavior and Sales Success. Obtaining Commitment: Closing the Sale. Customer Needs in the Major Sale. The SPIN Strategy. Giving Benefits in Major Sales. Preventing Objections. Preliminaries: Opening the Call. Turning Theory into Practice.

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4.9
17 product ratings
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  • A must read for higher end sales professionals

    I am in financial sales and the concepts advanced in this book are right on target. It takes more than merely reading this book to put the concept to use, but this book lays it all out clearly. I highly recommend this read for anyone working in "big" sales.

    Verified purchase: YesCondition: Pre-owned

  • Spin selling

    The best book on selling, skills if used from the book not only in your professional life but also can be applied in your personal life. A must read Thanks

    Verified purchase: YesCondition: Pre-owned

  • Good book

    Haven't actually gotten to start reading the book yet but just from a quick look through, seems like it's gonna be a great structured book to learn from.

    Verified purchase: YesCondition: Pre-owned

  • Easy and fast read.

    Its helped with writing sales script for my high ticket items.

    Verified purchase: YesCondition: Pre-owned

  • Excellent deal

    Great book, and great conditions

    Verified purchase: YesCondition: Pre-owned

  • One time and looks great

    Verified purchase: YesCondition: Pre-owned

  • Great sales training

    New way to look at sales of bigger priced products.

    Verified purchase: YesCondition: Pre-owned

  • Useful!

    Very informative

    Verified purchase: YesCondition: Pre-owned

  • Great book

    Thanks so much for a great book!!!

    Verified purchase: YesCondition: Pre-owned

  • Great price

    Great price

    Verified purchase: YesCondition: Pre-owned