For riders who want to be seen but want a quality look, this design incorporates safety with an attractive style. It's a design that nicely frames the license plate to form a rectangular footprint of brilliant light that is easily distinguishable by others that follow. The visibility of this rectangular shape of light is more effective compared to a simple bar (line) of light common with other products available. The running light certainly "glows", and glows bright with a solid line, compared to other products that string together only points of light. And this brake light is very bright, as are the turn signals. As a running light, a turn signal or brake light, it certainly attracts attention.