Picture 1 of 1

Stock photo

Charles E Osgood George J Suci Percy Tannenb The Measurement of Mean (Paperback) - Picture 1 of 1

The Measurement of Meaning by Percy Tannenbaum, George J. Suci, Charles E. Osgood (Paperback, 1967)

Rarewaves Outlet (1365404)

98.1% positive feedback

Price:

AU $66.99

Free postage

Estimated delivery Wed, 14 May - Mon, 26 May

Returns:

No returns, but backed by eBay Money Back Guarantee.

Condition:

Brand new

Author: Charles E Osgood, George J Suci, Percy Tannenbaum. Release Date: 01/09/1967. Format: Paperback. Release Year: 1967. esthetics, and political science. Publisher: University of Illinois Press. application, and evaluation of this important tool and its far-reaching.

About this product

Product Information

In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science. The core of the book is the authors' description, application, and evaluation of this important tool and its far-reaching implications for empirical research.